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In deliveryUnited KingdomServices

Media literacy activities for adults in Northern Ireland

Published
Published 7 August 2025
Deadline
Closed 8 September 2025

Overview

Ofcom has a requirement for media literacy activities that embed digital citizenship skills into digital inclusion activities in Northern Ireland. As a minimum, the following must be delivered by September 2028: • Embed digital citizenship activities in delivery of digital inclusion activities with adults • We expect any activities or resources to be co-produced with target participants • Organisations will ensure activities are embedded into existing activities, for example, delivering training, events, support or any other means necessary. • There is an expectation of stakeholder engagement which will include: o Promoting media literacy activities to relevant community organisations o Supporting activities intended to inform policy development, which will be led by Ofcom o Seeking input from expert steering group, which will be led by Ofcom o Working in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Northern Ireland • Organisations will work with Ofcom’s evaluation adviser to produce a theory of change, key evaluation questions and data collection tools following the approach outlined in our evaluation toolkit • Organisations will be willing to share learnings with Ofcom’s Making Sense of Media network

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Procedure
Open
Published
7 August 2025
Questions by
29 August 2025
Deadline
Closed
Classification (CPV)
Market research services

Award outcome

Awarded value
£168,371
Award date
30 October 2025
Contract period
8 October 2025 → 8 October 2026
Winner
  • Advice NI

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    11 February 2026

    View notice ↗
  2. Tender Update

    7 August 2025

    View notice ↗
  3. Contract Notice

    7 August 2025

    View notice ↗

Contracting authority

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Awarded: Media literacy activities for adults in Northern Ireland — won by Advice NI — Skim