Audience Services

The BBC has procured customer management services to support a broad range of services including: • Handling editorial and non-editorial complaints • Responding to enquiries • Managing comments & appreciations • Technical support for iPlayer, Sounds, BBC Account • Reception Advice • BBC Action Lines • BBC Charitable Appeals & Donations collections (Lifeline & Radio 4) • Artist mail • Ticketing for BBC shows • 'Take Part' in a show • BBC Switchboard The BBC has a mission to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which continue to inform, educate and entertain. Audience Services supports this by continuing to put our audiences at the heart of our operation, providing them exceptional service, irrespective of channel. We engage them with respect and understanding and work to build audience loyalty to the BBC and the Licence Fee.