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AwardedUnited KingdomServices£2,000,000

Consumer Voice Research Framework

Published
Published 9 June 2025
Deadline
Closed 7 February 2025

Overview

Award of a contracts to four research companies to represent the voice of gambling consumers over a multi-year framework agreement. Suppliers will undertake Consumer Voice research of varying methodologies, including mixed methodologies, experimental research, in-depth qualitative (with a focus on hard-to-reach groups) and cost effective and time sensitive research.

Key details

Country
United Kingdom
Status
Awarded
Category
Services
Estimated value
£2,000,000
Procedure
Open
SME suitable
Yes
Published
9 June 2025
Deadline
Closed
Classification (CPV)
Research and development services and related consultancy services

Award outcome

Awarded value
£2,000,000
Award date
6 April 2025
Contract period
31 May 2025 → 31 May 2029
Winners
  • Behavioural Insights Limited
  • Humankind Research Limited
  • Savanta Group Limited
  • Yonder Consulting

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    9 June 2025

Contracting authority

  • Gambling Commission

    Buyer

    BIRMINGHAM, United Kingdom

    GB-GOR: PB169

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Awarded: Consumer Voice Research Framework — won by Behavioural Insights Limited +3 — Skim